Which research approach prioritizes objectivity and quantifiable results?

Quantitative research is characterized by its emphasis on objectivity and the acquisition of quantifiable results. This approach employs statistical, mathematical, or computational techniques to analyze data, allowing researchers to assess relationships, test hypotheses, and draw conclusions based on measurable outcomes. By focusing on numerical data and employing standardized measures, quantitative research seeks to minimize bias and enhance the reliability and validity of the findings.

This contrasts with qualitative research, which primarily explores subjective experiences and contains non-numeric data. Mixed methods research incorporates both qualitative and quantitative approaches but does not exclusively prioritize objectivity. Case study research typically involves an in-depth, contextual analysis of a specific individual, group, or situation and can be more subjective in nature. The priority of quantitative research for objectivity and measurable results makes it particularly valuable in fields where precise data analysis is necessary for decision-making or scientific inquiry.